Is RFM Useful in Email Marketing? -tg
hundreds of marketers who grew up in the direct mail industry are using RFM for email marketing. They look very professional with their RFM coding and response charts. What they cannot do, however, is...
View ArticleThink Outside the Email: 6 Ways to Send More Relevant, Engaging Emails -tg
Here are 6 things we recommend that take place more or less outside the email but nonetheless work to increase the relevance of your email campaign and serve to increase clicks, reduce churn and...
View ArticleWhy List Segmentation Matters in Email Marketing -tg
while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best...
View ArticleCase: HP uses dynamic email content to drive 300% open rate and 600%...
Read how Hewlett-Packard is targeting two percent of its email database to drive higher engagement and generate 300% higher open rates and 600% higher clickthrough....
View ArticleBeyond Segmentation: Aim for Engagement Marketing -tg
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View ArticleSegments? What Segments? Marketers Opening the Spigots... Again -tg
"while more than 50 percent of retailers plan to increase their email volume either slightly or significantly this Christmas-shopping season, just 21 percent have invested in segmenting technology in...
View Article30 Ways to Segment and Target Your Email Contact List -tg
"According to a recent infographic from Monetate, 30% of marketers who segmented their email lists experienced higher open rates and 50% experienced higher click rates. "Tags:segmentationtgtw
View ArticleCase Study: Triple Your ROI With Smart List Management
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View ArticleTo Send or Not to Send an Email…That Is the Question
"There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: 1) Get to a...
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